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商品編號: 9-702-900 出版日期: 2002/01/01 作者姓名: Rivkin, Jan W. 商品類別: Other 商品規格: 再版日期: 地域: 產業: Arts, entertainment & sports;E-commerce 個案年度: -
商品敘述:
Strauss Zelnick discusses the dramatic changes in technology and customer role in the music industry and how BMG Entertainment, one of the world''s largest record companies, must decide how to organize for digital distribution of music.
涵蓋領域:
Industry analysis;Managing uncertainty;Corporate strategy
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